CRAFT'R is an architecture and interior design studio based in Bucharest, Romania. 

It offers design solutions that emphasize functionality and aesthetics.

I was commissioned to design the logo and business cards. The concept came from the brand's name, it uses a quote to omission the letter E. This quote was transformed into a geometric element that sits in between and on top of the letters, a suggestion of how furniture fits into a given space. Due to it's geometry the shape of the quote can be used to create infinite patterns.

To "speak" functionality the typeface selected is a DIN version.